With nearly 5.2 billion people use social media worldwide, it’s a valuable tool for lightning-speed communication and information—but it can quickly spiral out of control.

For homeowners’ associations (HOAs), a simple social media post can ignite a crisis, escalate tensions, or even lead to legal trouble. That’s why a formal HOA social media policy is vital. Whether you use private or public platforms, these tips will help your board build a policy customized to your community’s needs and culture.

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HOAs & Social Media

Many communities now leverage social media to add convenience, elevate the living experience, and strengthen connections with residents. Here are some of the most popular platforms driving this shift:

• Private social networks (like TownSq). Ideal for exclusive, member-only connections and engagement.  
• Facebook. Great for sharing content, connecting with friends, and joining groups.
• Instagram. Perfect for sharing photos and videos, both privately and publicly.
• LinkedIn. Best for professional networking, skill-building, and career opportunities.
• X (formerly Twitter). Excellent for quick updates, news, and statistics.  

Your board should evaluate and discuss the pros and cons of each platform before choosing one that best aligns with your community’s needs.

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What Is a Social Media Policy?

All enterprises and organizations using social media should develop and communicate a formal social media policy. This policy serves as a set of guidelines that define acceptable and unacceptable behavior on social media. It typically includes regulations on:

• Platform types
• Language
• Permitted content
• Response etiquette
• Consent
• Privacy settings
• Admin access

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Why Do We Need an HOA Social Media Policy?

A social media policy safeguards and unites residents, board members, and the association by setting clear expectations for everyone. It fosters responsible posting and educates members, ensuring they enjoy the benefits of social networks while bolstering community spirit.

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What To Include in Your HOA Social Media Policy

With the ever-changing digital landscape, your HOA social media policy should be a comprehensive and living document. When crafting your HOA social media policy, include the following:

1. Content Your Board Should Post

Clarify the types of posts current and future board members can create and how often. Examples include:

• General announcements
• Reminders
• Event and meeting details
• Polls to gather community feedback
• Event photos
• Useful community-related content

Don’t post too much; excessive updates may eventually cause residents to tune out. However, when your content is relevant, residents will come to rely on your social channels for timely updates.

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2. Content Your Board Should Never Post

Equally important as knowing what to post is understanding what not to post. Clearly detail prohibited content in your policy and highlight it for board members. Many communities ban:    

• Photos of children without parental consent
• Unauthorized photos of individuals
• Confidential board business (or anything hinting at it)
• Sensitive information about individuals
• Posts targeting specific community members
• Anything promoting a board member’s personal agenda
• Inflammatory or defamatory remarks

When you’re posting on social media as a board member, remember this rule of thumb: If you’re unsure whether a post is appropriate, it probably isn’t.

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3. How To Stay Compliant

Social media has legal boundaries, and all parties must understand restrictions and ramifications related to copyright, defamation, and more. Avoid legal trouble and verify that you’re working within the bounds of your governing documents by including best practices for compliance in your social media policy. Include steps the board should take to guarantee adherence, like:

• Asking the association’s attorney to review the policy.
• Following required distribution methods for specific information, such as HOA meeting notifications.
• Reviewing and updating the policy annually to maintain relevance.

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4. How To Handle Negativity

One of the most difficult challenges social media presents is handling negative posts from homeowners. Whether it’s an inflammatory remark about a board member, a complaint about a violation, or passive-aggressive comments, conflict can arise. Incorporate these de-escalation strategies into your policy:

• Don’t ignore negative posts; use them as an opportunity to publicly demonstrate that board members value homeowners’ opinions and are committed to finding solutions.
• Always remain professional and kind. Acknowledge the issue (even if it’s unfounded) and show that you understand the concern.
• Take the conversation offline if necessary. Message the poster directly or invite them to reach out to you personally.

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Connect Your Community With TownSq

HOAs have a wide range of social media channels to engage with residents, but regardless of the network, it’s critical to implement a social media policy that sets expectations and preserves harmony.

Looking for an exclusive HOA platform? Request a demo from TownSq. As the leading mobile-first solution for HOA homeowners, board members, and community managers, TownSq’s breakthrough technology empowers users to easily communicate, connect, and collaborate in a secure digital environment.

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